AGENCY LIST

The Farnsworth Group

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Customized market research for building and home improvement industries

The Farnsworth Group specializes in providing customized market research and market intelligence consulting for the building products, home improvement, and lawn and garden industries. With over 35 years of experience, they offer deep insights into customer behaviors and market strategies, helping clients understand their market presence and opportunities.

Their core services include qualitative and quantitative research, brand health monitoring, product development insights, and market sizing. The Farnsworth Group excels in recruiting hard-to-reach audiences, such as tradespeople and suppliers, to deliver actionable insights and recommendations tailored to client needs.

The team at The Farnsworth Group brings a wealth of industry knowledge, ensuring that their research solutions are backed by decades of experience. They focus on delivering data-driven strategies that help clients navigate shifting demands and competitive landscapes, ultimately supporting informed strategic decisions.

45
YEARS IN BUSINESS
6
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1981 (45 years)

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