The Media Audit

With over 45 years of experience, The Media Audit stands as a leader in media and consumer market research. The firm surveys more than 85 media markets, providing detailed insights into consumer behaviors, lifestyles, purchasing habits, and media usage. Their data is single-sourced and based on large local samples with US Census-based quotas, ensuring accurate representation of local markets.

The Media Audit is recognized for its pioneering efforts in including questions about the LGBT community and cannabis consumption in their research. Their online survey methodology effectively reaches consumers who are not accessible through traditional telephone research, offering a comprehensive view of diverse consumer segments. The firm’s experts are stationed across various regions, providing localized insights based on media market geographies known as Greater Metropolitan Areas.

Located in Houston, Texas, The Media Audit is committed to delivering reliable research, resources, and service to its clients. They offer a Free Customer Support Center to assist subscribers, ensuring that clients receive the support they need to make informed decisions. By focusing on local data and consumer insights, The Media Audit helps businesses optimize their advertising strategies and understand market trends effectively.