AGENCY LIST

Zappi

Boston, Massachusetts, United States
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AI-powered consumer insights for product and brand success

Zappi is a consumer insights platform that leverages AI and consumer data to help brands create successful products and develop effective advertising. By integrating innovation, advertising, and brand insights, Zappi provides a comprehensive system that keeps the consumer voice at the center of product development and marketing strategies.

The platform offers a range of services including agile research systems for advertising, brand health tracking, and continuous consumer feedback loops. These services enable brands to optimize their products and campaigns based on real-time consumer insights, leading to increased market share and brand growth.

Zappi collaborates with leading consumer brands, such as PepsiCo, to enhance creative effectiveness and drive significant value. The platform's use of ESOMAR and ISO standards ensures reliable data, while its flexible methodologies allow for customized research tailored to specific brand needs.

5
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Concept Testing
Product Concept Testing for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Qualitative Interviews
Qualitative Interviews for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
201-500 people

How Zappi scores 41 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

22 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 6 of the core profile fields are filled in.
  • Profile details were updated recently.
  • No founding year on record.

Relevance & Capability

9 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • No individual services listed.

Credibility & Trust

10 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • No phone number on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Zappi is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Zappi and may evolve as additional data is verified or updated.

Local context

Zappi operates in Boston, Massachusetts, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.