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Brightfield Group

Chicago, Illinois, United States
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Consumer insights and trend forecasting for wellness and CPG industries

Brightfield Group specializes in providing deep consumer insights and trend forecasting for the wellness and consumer packaged goods (CPG) industries. They leverage a combination of traditional research expertise and AI-integrated social listening to offer a comprehensive understanding of consumer behavior and market dynamics.

Their core services include consumer insights, brand health tracking, social listening, and market landscape analysis. Brightfield Group's methodology involves integrating survey data with real-time social media analysis to capture organic conversations and trends, enabling clients to predict market movements and develop effective marketing strategies.

Since 2015, Brightfield Group has been serving the global cannabis, CBD, and wellness industries, offering custom research solutions to help businesses navigate emerging markets. Their approach allows clients to identify unmet market needs and innovate rapidly, ensuring they stay ahead of the competition.

11
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Market Research

Services

What these services involve

Brand Tracking
Brand Tracking for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Competitive and Category Analysis
Competitive and Category Analysis for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Customer Journey Research
Customer Journey Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.
Pricing Research
Pricing Research for market research buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Founded
2015 (11 years)

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Brightfield Group is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

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Local context

Brightfield Group operates in Chicago, Illinois, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.