KS&R

KS&R is a marketing research firm and strategic consultancy that has been trusted by iconic brands since 1983. They focus on providing fact-based insights and actionable solutions to help businesses achieve their objectives. KS&R emphasizes the importance of building trust and maintaining long-term relationships with their clients.

The firm offers a range of services including brand building, innovation, market sensing, and strategic consulting. They also provide pricing and portfolio optimization, leveraging both human insight and AI precision to deliver impactful results. KS&R serves various industries such as business services, healthcare, retail, technology, and transportation.

With a dedicated team of industry experts, KS&R has been delivering high-quality marketing research insights for over 30 years. Their Buyer Persona Institute division, founded in 2010, provides buying decision insights and persona activation workshops to over 150 customers globally.