Product Concept Testing Agencies in New York

11 product concept testing agencies are listed in New York. 11 have been assessed on the Agency List Score as of October 2026; the highest-ranked is Burson at 94.4.

Ranked · 8 of 11 assessed

Ordered by Agency List Score
#1 of 11 assessed
Burson
94

Strategic research and data intelligence solutions

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#2 of 11 assessed
First Insights
91

User experience research for digital marketing and product development

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#3 of 11 assessed
HarrisX
78

Data analytics and strategy for technology and media industries

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#4 of 11 assessed
Akendi USA
73

Web and branding services for inbound lead capture and search visibility

Customer Journey ResearchProduct Concept TestingUser Research Panels
#5 of 11 assessed
Research & Marketing Strategies
73

Quantitative and qualitative market research with CMS-approved CAHPS surveying for healthcare clients

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#6 of 11 assessed
Provoke Insights
70

Data-driven market research and brand strategy solutions

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#7 of 11 assessed
OvationMR
53

Global insights through B2B and consumer research panels

Brand TrackingProduct Concept Testing
#8 of 11 assessed
Mirror Mirror Imagination Group
51

Trend forecasting and creative product development for beauty and lifestyle

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research

Also in New York · 3 not ranked here

0 have not yet been assessed on the Agency List Score. Alphabetical.

About this ranking

What this page ranks

This page ranks 8 of the 11 assessed product concept testing agencies in New York — the ones carrying a published score — out of 11 listed.

The score measures how well an agency documents its own work in public — named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than described as the client's own results. It does not measure client satisfaction, price, or availability.

Cohorts and awards

Agencies are compared within a cohort — here, Product Concept Testing in New York. A cohort must be large enough to express the band being awarded: at least 8 assessed agencies for a top 25% award, 20 for top 10%, 40 for top 5%, and 300 for top 1%. This one holds 11, so the strongest award available here is top 25%.

A further 3 were assessed and no published evidence of their work was found, so no score is shown for them.

Read the full methodology

Paid placement

Partner agencies can buy a labelled placement block above the ranking on this page. It is always marked as paid and is never mixed into the ranked list.

Placement is paid; it does not affect the ranking, cohort membership, or any agency's score. Ranking position, cohort membership and the score itself are not for sale.

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Questions

How many product concept testing agencies are in New York?
11 are listed on Agency List in New York. 11 of them have been assessed on the Agency List Score as of October 2026, and 8 of those carry a published score.
Which product concept testing agency in New York is ranked highest?
Burson, with an Agency List Score of 94.4, ranks #1 of 11 assessed agencies in Product Concept Testing in New York.
Why are 3 product concept testing agencies listed here but not ranked?
0 of the 11 listed have not yet been assessed on the Agency List Score. A further 3 were assessed and no published evidence of their work was found, so no score is shown for them. They each have a profile and are listed below the ranking, alphabetically, rather than being hidden or mixed into it.
How is the ranking determined?
By Agency List Score, within the Product Concept Testing in New York cohort of 11 assessed agencies. The score is computed from evidence published on each agency's own website: named clients, quantified outcomes, and whether the outcome is attributed to the agency. Paid placement does not affect it.