Niche Works

Niche Works provides public relations and marketing services with a focus on small and medium-sized businesses in Edinburgh, Scotland, and beyond. Founded by Fiona Vernon in 2000, the agency is known for its friendly, honest, and straight-talking approach. Each account is managed by a senior professional with extensive industry experience, ensuring that clients receive expert guidance tailored to their specific needs.

The agency offers a wide range of services, including strategy development, media relations, social media, event planning, and digital marketing. Niche Works specializes in industries such as luxury hotels, restaurants, tourism destinations, and lifestyle businesses. By listening to clients and understanding their business goals, the agency crafts strategies that enhance brand visibility and drive tangible results.

Niche Works has built long-standing relationships with clients by providing creative opportunities and honest advice. Their portfolio includes work with boutique hotels, leading spas, and tourism businesses, helping them stand out in competitive markets. The agency stays current with industry best practices through affiliations with the Chartered Institute of Marketing and the Chartered Institute of Public Relations.