Giant Step

Brooklyn, New York, United States

Music strategy and brand experiences for global brands

Giant Step is a creative agency with over 30 years of experience at the forefront of music and culture. Originally starting as an underground club, the agency has evolved into a global music community and record label, working with renowned artists like Daft Punk, Amy Winehouse, Janelle Monáe, and Lady Gaga.

The agency offers a range of services including concert production and brand experiences, music strategy and consumer research, music and celebrity partnerships, sonic branding and identity, music composition, and music supervision. They focus on creating and activating music initiatives for some of the world's best brands, providing a research-driven perspective on musical identity and storytelling.

Giant Step has collaborated with notable brands such as W Hotels, Samsung, and Charlotte's Web, and has overseen music supervision for projects like the Emmy Award-winning The 1619 Project. Their expertise in talent curation and music business acumen allows them to deliver unique and impactful brand experiences.

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About this agency on Agency List

Giant Step is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

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Local context

Giant Step operates in Brooklyn, New York, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.