Market Research Agencies in California

14 market research agencies are listed in California, United States. 11 have been assessed on the Agency List Score as of October 2026; the highest-ranked is The Henne Group at 78.0.

Ranked · 8 of 11 assessed

Ordered by Agency List Score
#1 of 11 assessed
The Henne Group
78

Market research and contact center solutions for healthcare and government.

Case Studies and Whitepapers
#2 of 11 assessed
Stitch Marketing Research
74

Human-centered market research with qualitative and quantitative insights

Competitive and Category AnalysisCustomer Journey ResearchProduct Concept Testing
#3 of 11 assessed
DFC Intelligence
74

Market analysis and forecasting for the video game sector

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#4 of 11 assessed
Probolsky Research
73

Market and opinion research for data-driven decisions and public sentiment analysis

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#5 of 11 assessed
Btrax
73

Bridging culture and business for Japanese market success

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#6 of 11 assessed
CETRA Language Solutions
68

Translation, interpretation, and localization services for multinational corporations

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#7 of 11 assessed
Luth Research
53

Transforming data into insights with behavioral tracking and audience analysis

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research
#8 of 11 assessed
Lauren Schlau Consulting
53

Market research and analysis for travel and tourism sectors

Brand TrackingCompetitive and Category AnalysisCustomer Journey Research

Also in California · 6 not ranked here

3 have not yet been assessed on the Agency List Score. Alphabetical.

About this ranking

What this page ranks

This page ranks 8 of the 11 assessed market research agencies in California, United States — the ones carrying a published score — out of 14 listed.

The score measures how well an agency documents its own work in public — named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than described as the client's own results. It does not measure client satisfaction, price, or availability.

Cohorts and awards

Agencies are compared within a cohort — here, Market Research in California, United States. A cohort must be large enough to express the band being awarded: at least 8 assessed agencies for a top 25% award, 20 for top 10%, 40 for top 5%, and 300 for top 1%. This one holds 11, so the strongest award available here is top 25%.

The 3 market research agencies not yet assessed are listed on this page but not ranked.

A further 3 were assessed and no published evidence of their work was found, so no score is shown for them.

Read the full methodology

Paid placement

Partner agencies can buy a labelled placement block above the ranking on this page. It is always marked as paid and is never mixed into the ranked list.

Placement is paid; it does not affect the ranking, cohort membership, or any agency's score. Ranking position, cohort membership and the score itself are not for sale.

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Questions

How many market research agencies are in California, United States?
14 are listed on Agency List in California, United States. 11 of them have been assessed on the Agency List Score as of October 2026, and 8 of those carry a published score.
Which market research agency in California, United States is ranked highest?
The Henne Group, with an Agency List Score of 78.0, ranks #1 of 11 assessed agencies in Market Research in California, United States.
Why are 6 market research agencies listed here but not ranked?
3 of the 14 listed have not yet been assessed on the Agency List Score. A further 3 were assessed and no published evidence of their work was found, so no score is shown for them. They each have a profile and are listed below the ranking, alphabetically, rather than being hidden or mixed into it.
How is the ranking determined?
By Agency List Score, within the Market Research in California, United States cohort of 11 assessed agencies. The score is computed from evidence published on each agency's own website: named clients, quantified outcomes, and whether the outcome is attributed to the agency. Paid placement does not affect it.