Ranked · 3 of 4 assessed
Ordered by Agency List ScoreStrategic consulting and proprietary market research services
Quantitative and qualitative research covering brand health, customer journeys, and market strategy
Brand strategy and campaigns built around emotional customer needs, not products
Also in Massachusetts · 3 not ranked here
2 have not yet been assessed on the Agency List Score. Alphabetical.About this ranking
What this page ranks
This page ranks 3 of the 4 assessed market research agencies in Massachusetts, United States — the ones carrying a published score — out of 6 listed.
The score measures how well an agency documents its own work in public — named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than described as the client's own results. It does not measure client satisfaction, price, or availability.
Cohorts and awards
Agencies are compared within a cohort — here, Market Research in Massachusetts, United States. A cohort must be large enough to express the band being awarded: at least 8 assessed agencies for a top 25% award, 20 for top 10%, 40 for top 5%, and 300 for top 1%. This one holds 4, so no award can be issued here.
The 2 market research agencies not yet assessed are listed on this page but not ranked.
One more was assessed and no published evidence of its work was found, so no score is shown for it.
Paid placement
Partner agencies can buy a labelled placement block above the ranking on this page. It is always marked as paid and is never mixed into the ranked list.
Placement is paid; it does not affect the ranking, cohort membership, or any agency's score. Ranking position, cohort membership and the score itself are not for sale.
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Questions
- How many market research agencies are in Massachusetts, United States?
- 6 are listed on Agency List in Massachusetts, United States. 4 of them have been assessed on the Agency List Score as of October 2026, and 3 of those carry a published score.
- Which market research agency in Massachusetts, United States is ranked highest?
- Plan-It Marketing, with an Agency List Score of 73.5, ranks #1 of 4 assessed agencies in Market Research in Massachusetts, United States.
- Why are 3 market research agencies listed here but not ranked?
- 2 of the 6 listed have not yet been assessed on the Agency List Score. One more was assessed and no published evidence of its work was found, so no score is shown for it. They each have a profile and are listed below the ranking, alphabetically, rather than being hidden or mixed into it.
- How is the ranking determined?
- By Agency List Score, within the Market Research in Massachusetts, United States cohort of 4 assessed agencies. The score is computed from evidence published on each agency's own website: named clients, quantified outcomes, and whether the outcome is attributed to the agency. Paid placement does not affect it.