Ranked · 4 of 5 assessed
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Also in United Kingdom · 132 not ranked here
131 have not yet been assessed on the Agency List Score. Alphabetical.About this ranking
What this page ranks
This page ranks 4 of the 5 assessed media planning and buying agencies in United Kingdom — the ones carrying a published score — out of 136 listed.
The score measures how well an agency documents its own work in public — named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than described as the client's own results. It does not measure client satisfaction, price, or availability.
Cohorts and awards
Agencies are compared within a cohort — here, Media Planning and Buying in United Kingdom. A cohort must be large enough to express the band being awarded: at least 8 assessed agencies for a top 25% award, 20 for top 10%, 40 for top 5%, and 300 for top 1%. This one holds 5, so no award can be issued here.
The 131 media planning and buying agencies not yet assessed are listed on this page but not ranked.
One more was assessed and no published evidence of its work was found, so no score is shown for it.
Paid placement
Partner agencies can buy a labelled placement block above the ranking on this page. It is always marked as paid and is never mixed into the ranked list.
Placement is paid; it does not affect the ranking, cohort membership, or any agency's score. Ranking position, cohort membership and the score itself are not for sale.
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Questions
- How many media planning and buying agencies are in United Kingdom?
- 136 are listed on Agency List in United Kingdom. 5 of them have been assessed on the Agency List Score as of September 2026, and 4 of those carry a published score.
- Which media planning and buying agency in United Kingdom is ranked highest?
- DNRG, with an Agency List Score of 91.9, ranks #1 of 5 assessed agencies in Media Planning and Buying in United Kingdom.
- Why are 132 media planning and buying agencies listed here but not ranked?
- 131 of the 136 listed have not yet been assessed on the Agency List Score. One more was assessed and no published evidence of its work was found, so no score is shown for it. They each have a profile and are listed below the ranking, alphabetically, rather than being hidden or mixed into it.
- How is the ranking determined?
- By Agency List Score, within the Media Planning and Buying in United Kingdom cohort of 5 assessed agencies. The score is computed from evidence published on each agency's own website: named clients, quantified outcomes, and whether the outcome is attributed to the agency. Paid placement does not affect it.